CUET Business Studies Syllabus 2026: Unit-Wise Topics, Exam Pattern, Download PDF

Unit I: Nature and Significance of Management

• Management – concept, objectives, importance.
• Nature of management: Management as Science, Art, Profession.
• Levels of management – top, middle supervisory (First level).
• Management functions – planning, organising, staffing, directing and controlling.
• Coordination – nature and importance.

Unit II: Principles of Management

• Principles of Management – meaning, nature and significance.
• Fayol’s principles of management.
• Taylor’s Scientific Management – Principles and Techniques.

Unit III: Business Environment

• Business Environment – meaning and importance.
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.

Unit IV: Planning

• Meaning, features, importance, limitations.
• Planning process.
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit V: Organising

• Meaning and importance.
• Steps in the process of organising.
• Structure of organisation – functional and divisional.
• Formal and informal organisation.
• Delegation: meaning elements and importance.
• Decentralisation: meaning and importance.
• Difference between delegation and decentralisation.

Unit VI: Staffing

• Meaning, need, and importance of staffing.
• Staffing as a part of Human Resources Management.
• Steps in the staffing process.
• Recruitment – meaning, and sources.
• Selection – meaning and process.
• Training and Development: meaning, need, and methods—on-the-job and off-the-job methods of training.

Unit VII: Directing

• Meaning, importance, and principles.
• Elements of Direction:

• • Supervision – meaning and importance 
  • Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
  • Leadership – meaning, importance.
  • Communication – meaning and importance, formal and informal communication; barriers to effective communication.

Unit VIII: Controlling

• Meaning and importance.
• The relationship between planning and controlling.
• Steps in the process of control.

Unit IX: Business Finance

• Business finance – meaning, role, and objectives of financial management.
• Financial planning – meaning and importance.
• Capital Structure – meaning and factors.
• Fixed and Working Capital – meaning and factors affecting their requirements.

Unit X: Marketing

• Marketing – meaning, functions, role.
• Distinction between marketing and selling.
• Marketing mix – concept and elements:

• • Product – nature, classification, branding, labelling and packaging
  • Physical distribution: meaning, role; Channels of distribution, meaning, types, factors, determining the choice of channels.
  • Promotion – meaning and role, promotion mix, Role of Advertising and personal selling, objections to Advertising.
  • Price: factors influencing pricing.

Unit XI: Consumer Protection

• Importance of consumer protection.
• Consumer rights.
• Consumer responsibilities.
• Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.
• Role of consumer organisations and NGO.

Unit XII: Entrepreneurship Development

• Concept, Functions and Need.
• Entrepreneurship Characteristics and Competencies.
• Process of Entrepreneurship Development.
• Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept.