Commercial Applications

ICSE Class 10 Commerical Applications Syllabus 2022-23

CISCE has released the Latest Updated Syllabus of the New Academic Session 2022-23, for class 10.

Class 10th Syllabus has been revised and changed many times during the Covid situation but finally it released. It’s very important for both Teachers and Students to understand the changes and strictly follow the topics covered in each subject for Class 10th.

We have also updated Oswal Gurukul Books as per the Latest Paper Pattern prescribed by CISCE Board for each Subject Curriculum.

Students can directly access the ICSE Commercial Applications Syllabus for Class 10 of the academic year 2022-23 by clicking on the link below.

PDF download links to the latest reduced Class 10 Commercial Applications Syllabus for 2022-23 academic session

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ICSE Commercial Applications Class 10 Reduced Syllabus 2022-23

S. No. Unit Topics Sub- Topics Marks
1 Understanding the basics of Markets and Marketing (a) Definition of markets and marketing – with examples from consumer goods, consumer services. A clear understanding of markets (wherever a buy and sell takes place is a market); examples of non-traditional markets such as catalogues, direct sales, tele-markets, etc. Definition and stages of marketing. Types of markets. 100
(b) Product and Service Meaning and difference between a product and a service (with examples); features and types of products and services.
(c) Understanding 4 ‘P’s– Product, Price, Place Elements of Marketing Mix, stages of Product life cycle, pricing strategies such as skimming, penetration, parity, cost plus, place – types of distribution channels, promotional strategies, concept of advertising, direct selling, publicity.
(d) Advertising and brand promotion. Definition, features, advantages, disadvantages and types of advertising. Media used for advertising: meaning and examples only; Meaning and advantages of sales promotion; definition of brand,
branding, brand promotion, brand loyalty and brand equity; how to bring about brand promotion, advantages of brandingdifference between Advertising and sales Promotion, Advertising and Publicity.,
(e) Sales; qualities of a good salesman. Sales including the difference between marketing and sales; Methods of selling, qualities of a good salesman.
2 Understanding Finance (a) Elementary understanding of GenerallyAccepted Accounting Principles (GAAP). GAAP to be explained - Entity concept, duality concept, money-measurement concept, going concern concept.
(b) Principles of Financial accounting and reporting – receipt and payment account, income and expenditure account; balance sheet. Meaning, features and uses of receipt and payment account, income and expenditure account and differences.
Concept of balance sheet - Meaning features and uses.
(c) Banking - functions of the Central Bank and Commercial banks, types of accounts and banking transactions. Functions of the Central Bank and Commercial banks and differences between the two.; types of bank deposit accounts (Savings, Current, Recurring, Fixed Account) and differences; requirement for an account holder for operating a bank account - Passbook, cheque book, Pay-in slip book; Advantages of bank account, advantages and disadvantages of cheques; When can a bank refuse payment of a cheque; Automated Teller Machine (ATM); difference between Cheque and Bank draft.
(d) Fundamental concept of Cost (direct, variable etc.). Classification of cost according to nature (direct and indirect), behaviour (variable, fixed and semi-fixed).
3 Understanding Human Resources (a) Human Resource in a commercial organization. Features, role and functions of Human Resource Management in any organization.
(b) Commonly used methods of recruitment, selection and training. Definition, sources (internal and external) and methods (direct and indirect) of recruitment; their advantages and disadvantages.
Selection – meaning, methods of selection.
Meaning and importance of training; types of training and methods of training (meaning only): On the job (Coaching, under study, Assistant to, Job rotation, and Apprenticeship) and Off the job (Internship, Vestibule, Case Study, Role playing, and Lectures).
4 Development of Public Relations (a) Meaning, nature, scope of Public Relations. Self-explanatory.
(b) Elements of public relations - human relations, empathy, persuasion and dialogue. Meaning of each of the above.
(c) Ethics in public relations. Growing role of ethics in business and public relations.
(d) Issues of the Environment (i) Destruction of ecosystem due to industrialization, dwelling of business units, transport, tourism and mining.
(ii) Excessive consumption of minerals, raw materials and other non-renewable resources.
A brief understanding with examples.
(iii) Energy crisis: Urban and rural sectors. Renewable and non-renewable energy: greenhouse effect, global warming and acid rain.
Energy crisis: Urban and rural sectors. Renewable and non-renewable energy: Meaning, differences and examples; meaning and causes of greenhouse effect; global warming and threats of global warming; acid rain and its impact.
(iv) Consumer Education
Meaning of Consumer Education; Understanding the importance of educating consumers of their rights; Types of consumer rights; making correct choices while buying different items; food adulteration and its harmful effects.
(v) Effects of pollution on environment, human, health.
Bhopal Gas Tragedy; Chernobyl Disaster
(e) Community participation and contribution of public awareness programmes. Community participation and public awareness programmes for ecological restoration and conservation like the Chipko Andolan (Movement).
INTERNAL ASSESSMENT A minimum of four assignments to be completed during the year, as assigned by the teacher. Suggested list of assignments
1. Design a marketing plan for the launch of a new soap in the price range of Rs.15-20.
2. Make a report on the new forms of markets and marketing such as tele-markets (marketing through phones), home-shopping (catalogues like Burlington’s, etc.), Direct Marketing (example Eureka-Forbes). What according to you is their relevance in future and why?
3. Study the marketing strategies of a service sector company such as a courier service and a production company such as a pen manufacturer.
Explain the differences and similarities in both the strategies. What do you think is the reason for these differences?
4. Study the product life cycle (PLC). Using Add-gel pens, explain in which part of the PLC they are giving valid justification.
5. Study five different advertisements in any one media (print, television, audio) of the FMCG (fast moving consumer goods) such as Coke, Pepsi, Lux, Surf, Tide, etc. and explain their positive and negative points.
6. Study the annual report (balance sheet and profit and loss account) of any company and comment on its financial health.
7. Study the working of the commercial banks in India by studying the working of the branch office of any public sector commercial bank such as Canara bank, SBI, Bank of Baroda, etc.
8. Write an essay on the role of the Central Bank (Reserve Bank of India) in any economy with special reference to the Indian scenario.
9. Study the human resource policies of an Information Technology firm (developing software or hardware or in IT training).
10. Study the working of the Public relations department of a mid-sized firm operating in the media sector.
The dot mark field are mandatory, So please fill them in carefully
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